Specifics of the business
Canyon Gaming is a series of high-performance devices for gaming enthusiasts and people who like handy stylish PC tools. The brand's products are sold in Russia, Eastern Europe and a few Asian countries.
Services provided:
- Website building and content management;
- Content production management;
- Online marketing strategy development and supervision of its implementation in target regions;
- Online support of major offline promo campaigns;
- Customer support via website and social accounts.
Website Building and management
Canyon Gaming website is a presentational platform made in catchy gaming design. It contains 3d animations, product drivers, patches, presentations, etc.
The website has 8 multilingual versions that are permanently filled with new product translations.
Content Production Management
For all actual products, a constant content creation is held.
Product pages. texts and images. See example here https://gaming.canyon.eu/product/cnd-sghs3/
Local Marketing Supervision and Support
Online Marketing activities (PPC, Social Media, etc.) are held by local offices in volumes that correspond to local sales. I provide guidance and support by advising and approving ads, article, Social content, etc.
- Participation in the "general idea" development;
- Creating landing page and supporting online mechanics;
- Registering payment receipts of participants;
- Pay Per Click advertising supervision.
Customer Support
Provided by me via website contact form and social messaging on the daily basis. I answer 20-30 inquiries per week, regarding:
- Warranty requests;
- “How to” questions;
- Troubleshooting;
- Sales inquiries;
- User advices and complaints